A website audit helps you make the most out of your existing website
Perhaps your website is doing quite well already – but you want to improve it further.
Or maybe your website isn’t living up to expectations, and you’re not sure what’s wrong.
Website audits will take an in-depth, impartial look at what’s happening – and everything is explained in Plain English.
There are different website audit levels to suit your needs:
Perhaps your website is doing quite well already – but you want to improve it further.
Or maybe your website isn’t living up to expectations, and you’re not sure what’s wrong.
Website audits will take an in-depth, impartial look at what’s happening – and everything is explained in Plain English.
There are different website audit levels to suit your needs:
Get an overview:
WEBSITE CHECKLIST
WEBSITE CHECKLIST
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The website checklist I’ve created covers the two main jobs a website has:
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With this service, I review your website and present the findings to you in a 1-hour meeting, either face-to-face if you're in Kerikeri, or else via Zoom. Of course, you'll also get a copy of the checklist document. This indicates at a glance what’s working well, and what needs attention.
By the end of our meeting, you will have a priortised list of what you need to work on to improve your website's results.
The website checklist is ideal for many small businesses with a brochure-style website.
Investment value: $99 + GST
By the end of our meeting, you will have a priortised list of what you need to work on to improve your website's results.
The website checklist is ideal for many small businesses with a brochure-style website.
Investment value: $99 + GST
For a deeper dive:
FULL WEBSITE AUDIT + ANALYTICS REVIEW
FULL WEBSITE AUDIT + ANALYTICS REVIEW
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Have a hunch that your website could be performing better? And you're serious about getting to the bottom of the issue?
Find out how you can improve your website with this in-depth website audit. |
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- Search engine optimisation: How well is your website set up to get good Google rankings? Does the website have keyword-optimised content? Is the back-end Meta Data used to its full potential? I’ll look at that and let you know what I find.
- Ease of use: Once people have arrived at your website, usability is vital. Websites have been around for a while now, and users expect certain things in certain places. In other words, the layout and navigation is very important. I’ll let you know how useable your website is – and give you recommendations on anything that could do with improvement.
- Persuasiveness: The key function of any website is to convert readers into prospects who take action, and contact you. To do that, your website needs to build trust with readers – and do so very quickly. Maximising conversions is something that many business owners struggle with on their websites, and I’ll give you suggestions as to how you can make your website more persuasive.
- Analytics analysis: I'll typically collate up to a year's worth of data in a spreadsheet, analyse it, create graphs - and present the findings to you in a plain English summary.
- And more! You’ll receive a comprehensive document complete with screenshots of any issues you need to be aware of.
The report will be presented to you in a 30+ page document (plus accompanying they spreadsheet). Everything is self-explanatory and explained in plain English.
Investment value:
$270 + GST for a brochure website;
$430 + GST for an e-commerce website.
$270 + GST for a brochure website;
$430 + GST for an e-commerce website.
Top tips:
Speak to your website developer about adding these to your website. (That's their speciality, not mine, sorry!)
- Make sure you have Google Analytics installed on your website. This is a must!
- Set up Conversion Goals in Google Analytics, if you haven't already. They're essential if you're serious about measuring your website's performance.
Speak to your website developer about adding these to your website. (That's their speciality, not mine, sorry!)
Not sure which report/service level is right for you?
Tell me a a little bit about your issues, and send me the website address, and I'll gladly make a recommendation based on your needs.
Tell me a a little bit about your issues, and send me the website address, and I'll gladly make a recommendation based on your needs.
MONTHLY REPORTING
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Once you've had a website audit, you'll probably be keen to make some tweaks to your site. So it only makes sense to keep an eye on the Analytics to see how those changes are working out for you.
I can report on your monthly website KPIs (key performance indicators) like clockwork, and with the information you need in your business. |
Prices start at just $20 + GST per month to cover the 5 or 6 most important KPIs.
Need more detailed reporting? Let's talk!
Need more detailed reporting? Let's talk!
I'm looking forward to hearing from you!
Cornelia Luethi BSc (Hons), DipM
Organic Marketing Specialist, Marketing Consultant and Copwriter in Kerikeri, Bay of Islands, Northland
